CONNECT WITH YOUR CUSTOMERS WITH
INTERACTIVE AND ENGAGING VIDEOS!
Video Production Is Critical To Shopify Success
Video production is key to your Shopify Store’s success. If you want to take audience engagement to the next step, video production is the way to go. The competition in the world of e-commerce SEO is very tough these days, which is why we recommend using marketing tools such as video production to help your brand stand out amongst the other Shopify stores
As most of the world’s successful brands have shifted their focus towards Video production, small and mid-sized stores are soon to follow suit. Not because they should copy the market leaders, but because video production catches potential customers’ eyes, turning passers-by into sales and even regular customers.
Here a few tips and tricks that can help you produce better video content for your Shopify store that will help you attain your Shopify SEO goals:
Understand Your Goals
Before you begin the video production process, you need to ask yourself what you want from the content that you are producing. A video is a great way to communicate with your audience, but you need to understand what you want to communicate.
You can choose to achieve many things with a simple one minute video. Create a video to increase brand awareness by introducing yourself to your customer base or explain what makes your product and process superior.
It would help your cause if your goals are specific, measurable, achievable, and align with your store’s mission and vision. When producing the video, you should also have realistic expectations regarding what it can achieve; don’t expect it to reach a million views a day.
Understand Your Audience
Another factor that you should consider before you begin your video production process is understanding your target market: your audience. It is important to create ideas that you love, but creating ideas that your audience will love is even more crucial.
You can find out more about your audience by doing the following
Do your research!
Research who your target market is and understand their likes and dislikes are. Do not just stop there! Interact with your audience through social media and surveys to better understand your product or store’s expectations.
You can conduct better research by creating a buyer persona. A buyer persona involves research to design a typical customer for your brand. By generalizing what a typical customer expects from your Shopify store, you can make several important video production decisions.
You can feel free to have one or multiple buyer person for your store to understand several different types of customers for your store.
Look at how your competition is doing
You do not want to copy your competitors, but to run a successful Shopify store, you need to keep an eye on the strategies they are using to develop something even better. Analyze the content they are producing and what seems to work out for them; however, remember that what works well for them might not work well for you.
With its total experience of 28 years, Ignite Viral Media uses its digital marketing expertise to make customized digital marketing strategies for your brand.
Experiment with your content
Customer feedback and surveys are effective but might not always be 100% accurate. Bias, both conscious and unconscious, can differentiate what customers believe they do and their actual actions.
For this reason, Ignite Viral Media likes to experiment with different types of content and video ideas. We then monitor each idea through the use of analytics and then quantify its success. A good video idea will have more views and will, and as a result, increase the ROI.
Choose Your Platform
Another important factor before you begin video production is understanding what platform will work best for you. Once you understand what platform is popular with your audience, you can post the video there. Some of the more common platforms for videos include Youtube, Instagram, Facebook, and Twitter.
Keep It Short and Simple
Your customer is bombarded with thousands of ads and videos throughout the day. People scrolling through their social media accounts do not have the time to watch long videos filled with irrelevant information about your brand.
When creating a video, you should ideally limit all videos to a 90-second mark. Doing this allows the customer to absorb better the new information you are throwing at them in 90 seconds. Once you have decided on your core message, you should try your best to get to it as soon as possible: make your content rememberable!
Problems with Video Production for Shopify
Video production, although a powerful marketing tool, is not an easy task. You require a team of dedicated members who are constantly researching your competitors and your audience. With a Shopify store to run, you can not afford to take time out from your busy schedule to create exciting new videos for your customer base. However, fret not! Ignite Viral Media has got your back for all your video production needs.
Ignite Viral Media: The Road to Marketing Supremacy
With a client base worldwide, Ignite Viral Media has spent 28 years of hard work establishing itself as an industry expert in Shopify e-commerce. Running a company is no walk in the park so let us do all the tedious digital marketing research and production so that you can better focus on running your Shopify store.
We keep you updated on all the new directions we are exploring and provide a 100% transparent process for your Shopify store’s success. We understand that all companies have different values and goals, which is why we offer all our clients a custom-made digital marketing plan aligned with their goals.
Visit our website now or call us at (858) 522-0051 to find out more about Shopify Pay per click advertising or Shopify SEO.
