INCREASE SALES WITH THE POWER
OF VIDEO MARKETING
The Driving Force for Modernized Marketing
Video Marketing is an essential tool for the success of your Shopify store. It lets you engage with potential customers and creates a lasting impact that increases your sales, hence your bottom line.
Most people have trouble differentiating between video production and Video Marketing; the truth is that they are essentially different parts of the same process. Video production involves designing the video, and marketing is how that video reaches the platforms and target audience.
How you create videos is important but ensuring these videos reach the desired market is just as essential. Following are a few reasons that stress the importance of Video Marketing:
Why is Video Marketing Important for your Shopify Store?
Video Marketing can work wonders for your Shopify store. It lets you take a creative direction with your brand, and the reward is much more than the cost. Following are a few of the reasons why you should consider Video Marketing for your store
You can Create Brand Awareness effectively
Video Marketing can deliver your brand’s mission vision and goal to your audience effectively. Customers do not like reading posts after posts of brands explaining what makes them great. A video stands out because it is a fun, low-effort way for the customer to find out more about your brand.
This process is effective because it gets fast results and offers more opportunities than conventional methods of marketing. The effectiveness becomes even more apparent with time, with researches backing up these claims with reliable statistics.
Recently, Insivia reported that the total number of videos watched doubles every year. If you are not already convinced, then perhaps these numbers will change your mind.
- According to CISCO, by 2022, online video will make up around 82% of all consumer traffic on the internet.
- Hubspot says that about 72% of consumers learn about a product or service through video.
- Wordstream reported that 59% of the executive members said they would rather watch a video than read a text post.
Creates customer loyalty
Videos promote product recall that can help you create the customer loyalty you want. Brand recall allows your brand to remain on top of the customer’s minds. By positively impacting the association people have with your brand, Video Marketing can allow your brand to be on top of customers’ minds when they make a buying decision.
Whether you decide to make product review videos, customer testimonial videos, or a video addressing the frequently asked questions, Video Marketing ensures your product stands out compared to the conventional methods. Let us take a closer look at how the three types of videos help market your product better:
Product descriptions: Market your product by telling your audience what makes them stand out. Discuss specific features and specifications, and tell them your store’s USP (Unique Selling Point).
Customer testimonial: A video discussing other customers’ experiences with your Shopify store allows customers to align their expectations with what you can offer them. It builds trust and is there a great way to market.
Frequently asked questions: Make a video that helps your customers with any burning questions about the brand. Answering these questions makes them more comfortable with making their decision to buy from your brand and decrease post-purchasing dissonance.
A great way to increase Search-engine Optimization
Search engines love videos, making Video Marketing a good way to climb the ranks on search engines. Adding a video with relevant content on your website increases people’s chances of linking to your website and sharing the video on their social media. According to research, embedded videos can increase traffic by 55% and landing page conversions by 80%.
However, it is not as simple as it sounds. Getting people to link or share your content can be pretty tricky; people do not share videos on their profiles for no reason. It helps if you develop new and innovative ideas when wanting to create a lasting impression.
When done the right way by the right people, Video Marketing can generate links from hundreds of big-name domains. With its experience of 28 years, Ignite Viral Media knows just how to market your link-generating video ideas.
Now that we have discussed what makes Video Marketing so important, let us move onto some tips and tricks that you should follow to maximize the benefits of Video Marketing:
Tips that will allow you to market your videos better
If Video Marketing is a new concept to you or your brand, fret not! These tips will ensure that you get more comfortable with the idea of marketing through videos.
- Keep it short by getting right to the point
- Think about what goals you want to be achieved through the video
- Understand the tone of your brand
- Understand your audience
- Ensure you do not sounds braggy or aggressive
- Ensure you do not sounds braggy or aggressive
- Understand the impact it will have on your website’s SEO.
Ignite Viral Media: The Video Marketing Experts
If this sounds like too much for you to manage on your own, then the good news is that Ignite Viral Media has got your back! With clients all over the world, Ignite Viral Media has successfully established itself as the e-commerce SEO experts
Ignite Viral Media believes that all our clients deserve something specifically made by keeping them in mind. Visit our website now or call us at (858) 522-0051 to learn more about Shopify SEO or any of our other services.
