Social Media Marketing

How to create a social media campaign to build an audience:

Following are some of the ways you can amplify your Shopify store brand in a virtually unlimited way:

Understanding your goals

Before you decide to start your social media campaign, you need to ask yourself what you hope to achieve from this activity. Everyone has the same general goal: Increasing profits by creating a personal connection with your customers. However, it would help if you were more specific when you begin a campaign.

Are you hoping to familiarize your audience with your products, or do you want them to know about any special discounts and offers at your Shopify store? Decide before you begin.

Giveaways

Speaking of discounts and giveaways, this is a great way to engage your audience to remember your brand. Everyone loves free products, but not everyone can afford to give products away for free, especially the smaller stores with a higher cost per item, such as stores selling luxury items.

Giving away your product would be a good opportunity to promote your store, but you don’t necessarily have to stick to your products in a giveaway. You can always collaborate with other stores and gift the winner something else.

Choose your tone

Choose the tone of your content by studying who your target market is. The tone of your campaign characterizes the personality of your brand and helps you connect with your audience.

It is important to use a tone that makes your product stand out. Being witty can help you achieve that, but make sure you are not offensive or hurting a group or race’s sentiments.

Using the right graphics

Ensure that you use the right color scheme, themes, and graphs when creating your latest campaign. Your graphics need to be a good representation of what your brand is, so it is advised to stick to the colors in your brand logo so that your customer can identify the campaign with the brand.

However, please do not overdo it. You do not need to use all the numbers in last year’s income statement to engage customers. Be subtle about your achievements; you do not want to sound braggy or proud. 

Keywords go a long way

Researching the right keywords for your social media campaign is necessary because it allows you to drive traffic towards your websites. Using appropriate keywords allow you to SEO-optimize your content and increase your ROI.

Create content your audience will want to share on their accounts

Starting a blog or creating a video that creates an emotional attachment with the customer will encourage them to share your posts with their friends and family. This strategy is a great opportunity to increase brand awareness and, as a result, increase your ROI.

Decide a Posting Schedule

Deciding how often and when you post content on your social media is a crucial decision. Determine when most of your audience is active to take advantage of planning.

A good strategy is using online tools to schedule the posting as it can be quite tricky to remember to post at specific times every day. Use the following tools to help you manage the scheduling of posts.

• Sprout Social
• Agora Pulse
• eClincher
• Social Pilot
• CoSchedule

Come up with campaigns for the holidays

The Holiday season gives businesses a golden opportunity to promote their products with special discounts and offerings. Holiday shopping is estimated to account for a total of 20% of sales across all platforms.

These shoppers are heavily influenced by the internet while making purchase decisions, making the holiday season a great chance to pitch your products. Tell your customers why they should choose your products as gifts for their loved ones.

Adjust your content according to the platform

A common mistake that may seem pretty basic is using the same campaign across all social media platforms. If you choose to use different platforms for your social media, then adjust your content accordingly. For instance, if you choose Pinterest, you should go with more visual content, whereas you can add more text if you are using Facebook.

However, it is necessary to understand that adding a lot of text in your posts is never a good idea. You do not want to bore your customer with the information they are not looking for: Keep it short and sweet.