Shopify SEO

Choosing the right theme for your online store

When deciding on a theme for your website, it is vital to choose one from the user’s point of view. It might be tempting to select the trendiest option but not at the risk of user experience.

These designs might prove not only to be challenging to use for the user but may also significantly slow down the website, which may cause you to lose potential customers. Remember, in the world of e-commerce, every minute matters.

Using keywords that allow your website to show up in relevant searches

An essential part of SEO Optimization that experts at Ignite Viral Media understand is incorporating keywords that potential buyers may look up on the Internet. These words and phrases allow search engines to gauge your content’s relevance regarding that particular search query.

Before you do all this, it is essential to understand what your target market is. To optimize for the target market, you need to know your target market’s needs and wants. You also need to understand what the user-intent is when they look up a phrase on the Internet.

Ignite Viral Media experts ensure your online store ranks high amongst the competitors by adequately researching the core keywords and secondary keywords and seamlessly adding it to your site in the product title or description.

User-friendly website

Having a user-friendly online store encourages customer retention and also brings in more customers as well. User-friendly websites arrange the information on a website in a format that makes it easier for customers to absorb it.

Your website could have everything that a customer needs. However, if the arrangement and layout make it difficult to comprehend by the end-user, then all the work goes down the drain. At Ignite Viral Media, we understand the importance of arranging information and products to make it easier for potential buyers to quickly find what they need.

Improving Site Speed

The highest-ranking websites all have an interface that has minimal lags and delays when it comes to loading the content. Buyers are growing increasingly impatient nowadays. If the website takes long to load, they may already have moved on to the competitor’s website. To prevent this from happening, you should ensure that your site is fast. We may do this using various methods, including but not limited to compressing images and reducing the unnecessary apps installed.

Using Alternative tags

Search engines cannot understand or interpret images, but images are important for potential buyers to understand your products better. By incorporating alternative tags on your online store, we allow search engines to locate your website better.

We understand the importance of keeping the text precise while also avoiding keyword stuffing (when companies try to saturate the use of keywords by irrelevantly adding them everywhere), which does not bode well with search engines.

Image Optimization

Adding the right images is crucial to attracting the attention of potential buyers and increasing user interaction. However, low quality or irrelevant pictures might do more harm than good for your Shopify website. Since images require more bytes than text, they can significantly reduce the speed of your webpage.

Link Building

Search engines gauge your website’s credibility by determining the number of websites that link to your product or online store. Think of it this way, the more other people link your website or product, the higher its search engine ranking.

Ignite Viral Media studies why your competitors are getting linked and what makes them stand out. We then incorporate those features in your online store, encouraging other websites to link to it and increasing its ranking in the search engine.