GET LEADS WHO ARE "READY-TO-BUY"
YOUR PRODUCTS OR SERVICES TODAY
Top 7 ways to expand your customer base
Lead generation is an essential yet tricky part of building your customer base. It is vital because it helps you achieve your primary goal while running a Shopify store. It easily enables you to maximize profits, but you should not annoy your potential customers by constantly bombarding them with emails.
Another factor that makes lead generation complicated is that it is a constant, on-going process that requires your precious time and resources. Resources that you should spend on the day to day business of the Shopify store. Small businesses, specifically, have a hard time focusing their time and energy on generating new leads.
For this reason, companies like Ignite Viral Media offer their services to Shopify Stores across the globe. Using their combined expertise of 28 years, Shopify Store owners can focus on the operations while searching for people interested in their store or products.
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Create Optimized Content
A great way to gain more customers is through creating content they would be interested in reading. To do that properly, you need to SEO Optimize the content you are producing. Doing this enables your content to rank higher when a customer searches for your product, allowing you to make more sales.
Email Marketing
Another great way to generate leads is through contacting customers on your email list. You can create a mailing list by asking visitors to sign-up for promotional sales or new collections in your store.
The best part of email marketing is that it is free and is easy to do. Instead of manually sending out emails to all potential customers, Ignite Viral Media uses state-of-the-art tools to send out mass emails, reducing chances for an error
SMS Marketing
SMS marketing is similar to email marketing because you can only send SMS to people who choose to receive them. However, what sets them apart is how much more careful you need to be when sending out mass text messages to your clients.
No one likes hearing their phones beep in the middle of the night to hear about your new offer and discounts, no matter how great they are. With SMS marketing, you should be very careful about scheduling the frequency and time of the texts you send.
Another thing that is true for email and SMS marketing is that you need to keep it sweet and simple. Get straight to the point, but ensure that you do not sound too aggressive.
Social Media Ads
Social Media Ads are a great way to generate leads for your Shopify store. What makes them work well is that they have a high ROI when done the right way. Set your target market based on demographics or geographical location to direct traffic towards your site in a fast and affordable manner.
Pay per Click Advertising for Shopify Stores works well because you only have to pay based on the number of clicks your ad generates. Ignite Viral media understands that SMEs can not spend thousands of dollars every month on lead generation, which is why we use this method for you.
Social Media Posts to engage customers
You can also use social media for your Shopify store by creating profiles on those platforms for them. By directly interacting with potential customers, you can convince them about what makes you stand out amongst the competition.
Viral Content
It is probably easier said than done. Creating viral content allows other people to share your content on their social media accounts, which means free marketing for you. Try connecting with your potential customers by creating content they want to share with their friends and family.
You can try forming an emotional connection – or if you like taking risks, try using humor to engage with the audience. However, be careful you do not offend the customers by being rude or inappropriate. Know who your audience is and what they want.
Other Promotional Strategies
Come up with sales and promotional events for your store to attract more customers towards your product. A customer is more likely to try our product if a special offer or discount is going on.
Similarly, an ad for these events and offers are more likely to be clicked on, increasing your chances of gaining more sales.
Ignite Viral Media: The e-commerce experts your store needs
Ignite Viral Media understands what it takes to run a Shopify store. You are responsible for handling everything from your daily operations to your customer support. For this reason, Ignite Viral Media asks you to trust them with your Digital Marketing, specifically the lead generation process of your Shopify store.
We offer monthly digital marketing services such as Shopify SEO and Pay per click advertising for the Shopify store to increase your ROI. Focus on your operations while we help you build the brand of your dreams by handling your store’s digital marketing.
At Ignite Viral Media, we believe all our clients deserve customized marketing strategies to help them achieve their goals. Visit our website now or call us at (858) 522-0051 to learn more about Shopify SEO or any of our other services.
