PROTECT YOUR BRAND AND TAKE CONTROL OF
YOUR REPUTATION TO INCREASE PROFIT
Top 8 Online Reputation Management Tools of 2020
How Reputation Management Can Help your Shopify Store
Reputation Management is an effective e-Commerce SEO tool used to change people’s perception of a company or a person. Your business could be the best in the market, but a poor reputation can seriously hurt your bottom line.
Unlike a few years ago, reputation management is mostly online now. Online reputation management comes with its own set of challenges. Perhaps the biggest one is that you have little control over false news and controversies about your company. Another one is that companies do not often have the required skills and expertise required to manage their brand reputation online.
What Online Tools should you follow in the New Decade
The new decade comes with new tools and trends that you would want to keep up with. The tools you use and how you use them can make or break your campaign. Experts at Ignite Viral Media understand what tools your Shopify store needs to manage its reputation successfully.
Some of the tools that are expected to gain even more popularity in the next decade include the following:
- Image Raider
- Google Alerts
- Buzzsumo
- Copyscape
- Clevertim
- Outbrain
- Growlabs
- ReviewTrackers
Image Raider
Image raider does a reverse image search to determine if your visuals and images are being misused on the internet. This tool searches all three main search engines: Google, Yahoo, and Bing.
Image Raider allows you to find out what customers are saying about your company, and that can be essential in coming up with a plan for damage control.
Google Alerts
Google Alerts is an effective way to keep yourself updated with what people are saying about your company. This tool works by sending you a notification every time someone publishes an article or blog about your words and phrases you set up an alert about.
Google Alerts even allows you to adjust the settings in a way that notifies you based on the geographic region of the blog/article and even the language. For instance, if you want to focus on what the Spanish speakers living in the US are saying about your brand, you can adjust the region to the USA and set the language to Spanish.
The best part? It is completely free.
Buzzsumo
A disadvantage of Google Alerts is that it does not work for Social Media websites. For that reason, Buzzsumo can be very useful for your online reputation management.
Buzzsmo allows you to hear all buzz regarding your company on social media websites such as Facebook, Twitter, Reddit, and Pinterest. Set the keywords you want to be notified about, such as your company’s name or products.
You can search for buzz about your Shopify store worldwide based on its type, location, date, and even language. Buzzsumo has got your back!
Copyscape
You work hard to develop content for your website; it would be unfair to you if someone else uses your content for their business. Copyscape allows you to ensure that the work you are producing is not being used by someone else.
Run a search on your website, and the tool will alert you if your content is being plagiarized. You can also check if the content you are about to publish is not accidentally plagiarized using the software’s copy/paste option.
Clevertim
Communicating with your customers is important to show them you care about them, ensuring brand loyalty. To do this properly, you need help with collecting and organizing your customer data in a way that makes it easy to keep track of.
Clevertim allows you to make your Customer relationship management much easier. It organizes your contacts and enables you to send them out targeted emails and notifications based on every customer’s location, needs, and interest.
Outbrain
Having optimized content is important, but perhaps what is just as important is ensuring that content reaches the target market. Outbrain does just that for you.
Outbrain uses a clever algorithm to gauge users’ interest to determine if the user is included in your target market. Use outbrain to increase audience engagement and increase the bottom line.
Growlabs
Last but certainly not least is a tool called Growlabs. A cloud-based Customer Relationship Management software, Growlabs was made specifically for mid-sized companies but can be used by anyone. It is an all-in-one marketing software that lets you implement campaigns that help you attract more customers.
ReviewTrackers
Customer reviews are a major factor when it comes to a potential customer’s purchase decision. ReviewTrackers lets you keep track of what your customers are saying about your products, allowing you to use their feedback to improve your product.
It also lets you keep an eye on your competitors by providing you with various insights and analytics.
Ignite Viral Media: The Shopify E-Commerce Experts
Reputation Management requires you to keep a constant watch over what people say about your company, which is not always possible when you have a company to run. This task can be overwhelming to do on your own, which is where Ignite Viral Media can help.
Professionals at Ignite Viral Media have a combined experience of over 28 years, so you can rest assured we can help you manage your reputation in a way that increases your ROI. You no longer need to worry about spending thousands of dollars on all the tools mentioned above; Ignite Viral Media has got your back.
Please sit back and focus on your company’s day to day operations while we manage your reputation. At Ignite Viral Media, we have custom-made digital marketing campaigns because we believe our clients deserve only the best.
Visit our website now or call us at (858) 522-0051 to learn more about Shopify SEO or any of our other services.
